Mobile Travel Analysis

Mobile travel represents the next major wave for travel applications and its influence will be enormous.

Waiting for mobile technologies that will impact the way that travel is sold, marketed and experienced has been a long process. Promised by pundits (often with vested interests) over the last few years, the critical point is always given as a tantalising 18 months away. It seems that mobile is in the travel press again, surrounded by phrases such as ‘tipping point’, ‘critical mass’ and ’sky-rocketing revenues’. It is easy to be cynical.

However, if we look past the hyperbole of industry pundits, there are changes in the market place that indicate the critical mass has finally been reached.

Read the rest of the story.

Welcome to the ITI Blog!

We are glad you found us, and we invite you to get into a conversation with us!

The travel and tourism industry is evolving ever so fast and makes it a very interesting playground. Yes, a playground we’d like to call it, because in fact travel is a fun activity, and our work in the tourism and travel industry is entertaining and engaging.

ITI Marketing, Inc. is a global destination marketing company with over 25 years of experience in the travel industry. We work with international and domestic destination marketing organizations and help them market their brands on the Internet with the ultimate goal to align online initiatives with  their other more traditional marketing strategies. ITI Marketing, Inc. is at the cutting edge of the new destination marketing paradigm, helping clients imagine, implement and re-invent off- and online strategies and mobile solutions.

The company is lead by CEO Franci Edgerly (connect with Franci at LinkedIn). Other key staff include Christina Warren, Director of Marketing and Product Development, and Andy Uhlig, Director of Client Relations (connect with Andy at LinkedIn).

We look forward to sharing and discussing the many facets of our industry.