Companies Who Don’t Adapt Are Missing Important Marketing Opportunities
T-Mobile is rolling out their new G1phone in October – a highly anticipated event that will allow users more effective handheld viewing of websites.
While most businesses have yet to investigate whether their Web site is accessible to handheld users, according to an M:Metrics March 18, 2008 survey, 85 percent of iPhone users access the Web for information and are 10 times more likely to search the mobile Web than cell phone owners. Mobile technology experts say that the public release of Google’s Android by a major mobile phone manufacturer (HTC) with a major carrier (T-Mobile) signals increased acceleration of the trend.
Do you find it difficult to keep your bookmarks organized and refer back to blogs you find interesting on a regular basis? Overwhelmed with the vast information available on blogs and websites, and want to go back on a regular basis and read updates that are posted?
RSS to the rescue! What is RSS? RSS (Rich Site Summary) is a format for delivering regularly changing web content. Many news-related sites, weblogs and other online publishers syndicate their content as an RSS Feed to whoever wants it. You can receive an e-mail every time your favorite websites post updates.
Here is an explanation, easy to follow, which explains the purpose and benefit of RSS feeds:
Budget Travel asked you to tell us what the best travel innovation of the past decade were. So many ideas came in — with convincing explanations — that they put the 20 finalists to a vote at BudgetTravel.com. (This is an election year, after all.)
10. Online maps
MapQuest provides “such detailed turn-by-turn directions” that even people who “don’t know how to read a map” are able to find their way. Google Earth has also revolutionized maps by letting you “zoom in and take a closer look” at a location and “see exactly where you’re going and what’s around you.” This online mapping tool “makes any first-time visitor a seasoned traveler” before he or she even arrives in a place.
9. Digital photography
You can “take hundreds of photos” with a digital camera and “see right away whether you got the right shot” — so you don’t have to “pay heaps of money to develop a ton of photos that didn’t turn out.” Moreover, photo-sharing Web sites like Snapfish and Flickr allow you to upload all your photos and “send them to your family and friends while you’re still having your adventure.” Without these sites, you’d have to “put your photos on a CD and mail it or send e-mails with large attachments.”
8. Online flight check-in
Nothing has helped “shorten wait times at airports” like the ability to “bypass lines at the ticket counter” by checking in for your flight on the Internet and “printing your boarding pass at home.” You still have to deal with security lines, but at least “you can get ahead of everyone who didn’t go online before leaving for the airport.” Another plus: You can go on the airline’s Web site to select or change your seat “right when the exit-row and bulkhead seats open up.”
