50 Ways Marketers Can Use Social media to Improve Their Marketing

This is a pretty extensive list of ideas and strategies to consider in your business social media plan by Chris Brogan:
1. Add social bookmark links to your most important web pages and/or blog posts to improve sharing.
2. Build blogs and teach conversational marketing and business relationship building techniques.
3. For every video project purchased, ensure there’s [...]

ROE – Return on Engagment

Of course, in everything we do as marketers, we are looking for ways to measure results and document our Return on Investment. Metrics such as website impressions, unique visitors, click-through rates, CPM (cost per thousand impressions) and conversion rates have dominated the discussion.
Now, with the continued growth in social media components, this topic has been [...]

YouTube as Marketing Tool?

YouTube is a free social media website where anyone can post videos on just about any topic.  Millions of people visit YouTube daily, and some folks have given up watching TV altogether! It is so easy to upload videos that it has become a favorite pasttime for old and young.
More and more companies these days [...]